Please tag the following Instagram accounts:
@raluka_elenaa
@alexandrucinean
Synergy returns to the attention of the public in Sibiu through an unique collection that has as a piece of resistance the classic sweatshirt, reinterpreted and presented in the form of a mini-collection comprising 7 single outfits. The designer eliminates the conventional and classic structure of a sweatshirt and reconstructs using asymmetrical cutouts, exaggerated proportions that exceed the limits of the design so as to reach an unique harmony between the body volume and the clothing product. The emphasis is on making products that, through their uniqueness, blur the line between fashion and art. In terms of chromatics, black and white predominates and the color accents and texture present on certain areas of the products are applied manually using different artistic techniques such as the use of spray, templates, acrylic for textiles fluorescent color and are chromatically inspired by the visual identity of Promenada Sibiu respectively red, yellow, blue, green and orange. The logo becomes an abstract modular texture on textile surfaces in combination with manually applied 3D textures that turn the final outfit into an unique product.
At the same time, the product is a true indicator of contemporary time and space. Permanent urban development determines the contouring of a versatile character, the combination of French terry materials and strips with accessories from the sports like bands, metal elements etc. allow interventions that change the volume, reshape the outfit until individualization. The one who wears the product has the power to transform it, to recalibrate it in accordance with the specifics of his own personality. Choosing spray and expandable paint allows the creation of abstract and organic models on hoodies. Each of them can be an unique model that contributes to the individuality and artistic expression of the character.
Given the unique color and texture application techniques, each hoodie in the collection can be treated as a limited edition piece. This approach ensures exclusivity and highlights the mastery behind each piece of clothing. Makeup and hairstyling create a harmony with the clothing product, a symbiotic connection is highlighted through the graphic elements at the level of the eyes, through fine lines that outline the face in an amazing artistic approach.
The public has the opportunity to witness the artistic act of making the final textures backed by visual artist Alexandru Cînean, the live performance is thus constituted in a distinct stage of the artistic creation. The Synergy collection thus creates a captivating and artistic visual exploration of sweatshirts.
– Raluca Elena Coșăreanu