In less than a week Sibiu will become, for the 10th time, the fashion capital of the world. Feeric Fashion Week will transform Sibiu and its surroundings in a grand stage where the newest collections of over 30 guest designers will be unveiled to the public. Between 17 – 23 July all fashion lovers present at the festival will be embarking on a journey from Alice’s Wonderland to a realm of love woven with silk thread taffeta and Swarovski crystals. These are just some of the attributes that characterize the attires that will be spotted on the runways during the 10th edition. Once again the lake of Sibiu Zoo together with the stone query of Turnu Rosu and Sibiu-Rasinari tram and not only, will be transformed in fairytale-like runways.
Feeric Fashion Week begins on July 17th at the location of Jidvei, the festival’s main partner: Tăuni estate is the place where Irina Duţu Zgâia will present, starting from 2 o’clock in the afternoon, a collection inspired by children stories and influenced by Lewis Carroll’s book „Alice in Wonderland”. The opening event will be followed by a collection signed by Vali Cioban that will take you a step back in time, to be precise in the 20’s – the show will begin at 5 o’clock in the afternoon inside the Jidvei Castle located at Cetatea de Baltă.
On the 18th of July Feeric Fashion Week moves back to Sibiu to make way for the creations of the students from UAD Cluj-Napoca (University of Arts and Design from Cluj-Napoca) starting with 2pm at Redal Expo. On the same day at 5pm, NousMode will make „a bet with tastes and surpassing human and artistic limits”- as she herself describes the collection – on the lake of Sibiu Zoo. Evening time brings the inauguration of the photo exhibition at Versailles by Buonavista from 7pm. The same place will be hosting afterwards the „Yolo party by Landiana”, a concept created by Landiana Cerciu, vice-president of Feeric Fashion Week.
The Turnu Rosu stone query will become as well a runway for The Secret Code Of Fashion starting with Wednesday 19th of July 2pm. Instead the Clay Castle of Fairy Valley located in Sâmbăta de Sus, will become the scene of a Modement fashion show. Next stop will be the House of Arts where around 8pm there will be an Ivan Sighinolfi collection with a particular focus on details. Wednesday is always the first day to launch a series of „by night” fashion show starting with 10pm at Redal Expo. Natalia Manza will be opening the event with a collection of dresses made of precious textures such as Chantilly lace, natural silk and Swarovski crystals. Coming next Djamba Lydie and Lui by Luiza, the latter collection being inspired by Federico Fellini’s work.
Bianca Popp makes her comeback at la Feeric Fashion Week this year to show-off her most recent collection on July 20th, 2pm, at the Boromir Factory – an event created with the support of the Ground Force Academy. An impressive amount of military objects will help transform the train tracks inside the factory in a warrior-like setting – perfectly contrasting the delicacy of Bianca Popp’s collection.
Starting with 5pm the same Boromir factory will be hosting the show of one of the „historic” foreign designers present here at Feeric Fashion Week, Charles & Ron. Piaţa Mare (main square) by the entrance of Brukenthal Palace, will become itself a fashion runway starting from 8pm when Alina Moza will present a collection inspired by shapes – spiral, triangle, circle, rhombus – and completed with hats as accessories. The second night at Redal Expo opens at 22pm with a show by Pimpi Smith, an Argentinean designer, who will present “#PeaceForever” – a collection of bags with accents that underline the concepts of peace and love. Le Pampillon, Retno Tan, Visori and Marios Karavasilis will follow throughout the second evening in the Feeric Venue.
On Friday, July 21st from 2pm, Cylia Dora’s collection will be presented at „Brukenthal” Palace of Avrig. Muzeul Satului will be the setting for a collection by Lavinia Ilieș starting with 5pm – a fashion show inspired by traditional Romanian weddings that aims to bring together femininity and masculinity through the use of linen and light colors. In the evening, from 8 pm, Feeric Fashion Week returns to its historic center to see the Stairway Passage (Pasajul Scarilor) in the catwalk for Paulita Erazuriz’s collection – it will bring you back to the rock 60’s and the lifestyle of London, Berlin or Paris. At Redal the public will be able to enjoy collections from IED Show, Tenue de Saf, Michelangelo Winklaar, Bianca Popp and LENOR by Traskin.
Feeric Fashion Week ends on Saturday 22 July with more ingenious events. The first event of the day will be under the signature of Sarah Jessy Jones at Sibiu – Rășinari tram from 2pm. The day continues at CFR Călători train depot from 5 o’clock in the afternoon with Adrianei Goilav’s collection and. The IED press conference will be held at 7pm in the Mirror Room of the Democratic Forum of Germans in Romania and from 9pm the awaited gala in Piața Mică location that will show-off boho collections as well as classic ones. The evening will be opened by Aida Lorena to continue with the awards ceremony of the FFW – IED contest. Following, the collections of Andreea Ciungan, Ioana Călin, Diana Caramaci and Luna Morgaciova.
Feeric Fashion Week is an event co-financed by Sibiu City Hall, Sibiu Local Counsel, and Sibiu County Counsel.
Main partner: Jidvei
Partners: Banca Transilvania, AutoSchunn, Therme București, Lenor, Boromir
Institutional partners: Ambasada Regatului Olandei la București, Universitatea de Artă și Design Cluj Napoca, Istituto Europeo di Design, Mad Mood Milano, Muzeul Național Brukenthal, Complexul Național Muzeal Astra, Primăria comunei Rășinari, Redal Expo, Buonavista, Campari, Happy City, Sens Media, VIP Security